In 2014 the sustainability group at Chapman Taylor launched a set of new initiatives designed to promote engagement within the practice and promote the company’s approach externally. All of the initiatives are currently still in development and include the a prototype project to promote and develop the company’s residential expertise. The aim of the project was to develop a brief which addressed an area of housing need in the UK and also incorporated a sustainable features. The project was launched across the practice’s UK offices as the Big Idea, with a presentation and workshop. A logo was developed for the project, which has been used for internal presentations and documents. As the project progresses the logo will be used for additional outputs including marketing material to promote the project, reports produced for industry and thought leadership pieces.