Entry for a logo design competition for the Electronic and Visual Arts London Conference in 2010. The brief for the design was to produce an eye-catching, colourful and uncluttered design which would represent and the eclectic and cross-disciplinary nature of the event and say something about London. The concept behind my response to the brief was to use overlapping circles of colour to represent the merging of ideas, media and disciplines. The colours mix in different ways which symbolising the diversity and multiculturalism of London. This is highlighted by the rectangle at the centre of the design which anchors the text and makes reference to screens, viewing, framing and cropping.