Copyright 2015

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The refresh of the Chapman Taylor company brand in 2009 led to the complete re-design and expansion of their brand guidelines. The guidelines were produced in collaboration with the practice’s Marketing Department and the visual identity was developed and expanded to include a number of additional graphic devices such as a world map and bespoke versions of the Chapman Taylor logo for each of the international offices to accommodate different languages. The whole portfolio of Chapman Taylor’s marketing material was redesigned, from email signatures and stationery to brochures and the company’s intranet to reflect the update of the brand, which was also applied to a number of promotional items new to Chapman Taylor including USB sticks. The brand guidelines were designed and written to include detailed specifications for various marketing tools so that they could be reproduced easily by Chapman Taylor’s international offices. The new guidelines are an extensive and comprehensive document that far exceeds the scope of any other previous specifications produced by Chapman Taylor.